Simplify & Improve Your Deal Management Methodology for B2B Sales Teams


Simplify & Improve Your Deal Management Methodology for B2B Sales Teams


Simplify & Improve Your Deal Management Methodology for B2B Sales Teams


Simplify & Improve Your Deal Management Methodology for B2B Sales Teams

Optimise your approach to deal reviews and management to dramatically improve win rates and forecasting accuracy 

Optimise your approach to deal reviews and management to dramatically improve win rates and forecasting accuracy 

Optimise your approach to deal reviews and management to dramatically improve win rates and forecasting accuracy 

About Us

Penbryn Advisory is a boutique consulting firm dedicated to the most critical area of sales effectiveness - deal management. Its proprietary approach to optimising your current methodology, or introducing a fit for purpose one will result in immediate increase in win rates and forecasting accuracy. 

Penbryn Advisory's founder, Tim Sleep draws on 25 years of sales leadership experience in technology vendors and professional services firms. Documented in his book, 'Forecasting to Win', with contributions from leading commercial and procurement director, Dr David Feavearyear, we have developed a new, simple approach to bringing your existing deal methodology to life, or implementing a refreshingly simple new one.

The most impactful element to an effective sales function is having a robust, simple and unified approach to deal management. And it should be at the core of every sales and executive leader's approach to optimising performance.
Penbryn Advisory is a boutique consulting firm dedicated to the most critical area of sales effectiveness - deal management. Its proprietary approach to optimising your current methodology, or introducing a fit for purpose one will result in immediate increase in win rates and forecasting accuracy. 

Penbryn Advisory's founder, Tim Sleep draws on 25 years of sales leadership experience in technology vendors and professional services firms. Documented in his book, 'Forecasting to Win', with contributions from leading commercial and procurement director, Dr David Feavearyear, we have developed a new, simple approach to bringing your existing deal methodology to life, or implementing a refreshingly simple new one.

The most impactful element to an effective sales function is having a robust, simple and unified approach to deal management. And it should be at the core of every sales and executive leader's approach to optimising performance.
Penbryn Advisory is a boutique consulting firm dedicated to the most critical area of sales effectiveness - deal management. Its proprietary approach to optimising your current methodology, or introducing a fit for purpose one will result in immediate increase in win rates and forecasting accuracy. 

Penbryn Advisory's founder, Tim Sleep draws on 25 years of sales leadership experience in technology vendors and professional services firms. Documented in his book, 'Forecasting to Win', with contributions from leading commercial and procurement director, Dr David Feavearyear, we have developed a new, simple approach to bringing your existing deal methodology to life, or implementing a refreshingly simple new one.

The most impactful element to an effective sales function is having a robust, simple and unified approach to deal management. And it should be at the core of every sales and executive leader's approach to optimising performance.
Penbryn Advisory is a boutique consulting firm dedicated to the most critical area of sales effectiveness - deal management. Its proprietary approach to optimising your current methodology, or introducing a fit for purpose one will result in immediate increase in win rates and forecasting accuracy. 

Penbryn Advisory's founder, Tim Sleep draws on 25 years of sales leadership experience in technology vendors and professional services firms. Documented in his book, 'Forecasting to Win', with contributions from leading commercial and procurement director, Dr David Feavearyear, we have developed a new, simple approach to bringing your existing deal methodology to life, or implementing a refreshingly simple new one.

The most impactful element to an effective sales function is having a robust, simple and unified approach to deal management. And it should be at the core of every sales and executive leader's approach to optimising performance.

'Maximising win rates and forecasting accuracy are common traits for all market leading businesses'


Contact us to find out how we embed this in your organisation.

'Maximising win rates and forecasting accuracy are common traits for all market leading businesses'


Contact us to find out how we embed this in your organisation.

'Maximising win rates and forecasting accuracy are common traits for all market leading businesses'


Contact us to find out how we embed this in your organisation.

'Maximising win rates and forecasting accuracy are common traits for all market leading businesses'


Contact us to find out how we embed this in your organisation.

Our Approach

Our Goal is to leave you with a seamless, easy to digest common language and methodology to deal management. We can optimise your current methodology, or embed the 'Forecasting to Win' tools, techniques and philosophy in your sales and sales leadership functions.

Assess

We conduct a thorough review of how deal management is being approached within your organisation - though both the sales and sales leadership lenses

Assess

We conduct a thorough review of how deal management is being approached within your organisation - though both the sales and sales leadership lenses

Assess

We conduct a thorough review of how deal management is being approached within your organisation - though both the sales and sales leadership lenses

Assess

We conduct a thorough review of how deal management is being approached within your organisation - though both the sales and sales leadership lenses

Assess

We conduct a thorough review of how deal management is being approached within your organisation - though both the sales and sales leadership lenses

Recommend

Detailed report with findings from the assessment. Roadmap on how to optimise current methodology, with a focus on simplicity and 'stickiness' for immediate results

Recommend

Detailed report with findings from the assessment. Roadmap on how to optimise current methodology, with a focus on simplicity and 'stickiness' for immediate results

Recommend

Detailed report with findings from the assessment. Roadmap on how to optimise current methodology, with a focus on simplicity and 'stickiness' for immediate results

Recommend

Detailed report with findings from the assessment. Roadmap on how to optimise current methodology, with a focus on simplicity and 'stickiness' for immediate results

Recommend

Detailed report with findings from the assessment. Roadmap on how to optimise current methodology, with a focus on simplicity and 'stickiness' for immediate results

Engage

Series of workshops and enablement sessions to introduce common language, tools, techniques, risk analysis and approach to deal management and deal reviews.

Engage

Series of workshops and enablement sessions to introduce common language, tools, techniques, risk analysis and approach to deal management and deal reviews.

Engage

Series of workshops and enablement sessions to introduce common language, tools, techniques, risk analysis and approach to deal management and deal reviews.

Engage

Series of workshops and enablement sessions to introduce common language, tools, techniques, risk analysis and approach to deal management and deal reviews.

Engage

Series of workshops and enablement sessions to introduce common language, tools, techniques, risk analysis and approach to deal management and deal reviews.

Embed

Ongoing support to optimise deal management and review methodology until it is embedded across the sales and sales leadership functions.

Embed

Ongoing support to optimise deal management and review methodology until it is embedded across the sales and sales leadership functions.

Embed

Ongoing support to optimise deal management and review methodology until it is embedded across the sales and sales leadership functions.

Embed

Ongoing support to optimise deal management and review methodology until it is embedded across the sales and sales leadership functions.

Embed

Ongoing support to optimise deal management and review methodology until it is embedded across the sales and sales leadership functions.

What Changes Can You Expect?

What Changes Can You Expect?

What Changes Can You Expect?

A sales organisation and leadership team with significantly enhanced skills in navigating large complex sales cycles

A sales organisation and leadership team with significantly enhanced skills in navigating large complex sales cycles

A sales organisation and leadership team with significantly enhanced skills in navigating large complex sales cycles

Salespeople...

...who are skilled in understanding how to identify risks early in sales cycles - and how to mitigate those risks with a variety of proven techniques and tools.

A Sales Team...

...who have a common language and approach to managing deals - allowing for cross review and transparency in deal reviews and improved forecasting accuracy.

Sales leaders...

...who are skilled and effective in reviewing and improving a portfolio of deals in a robust, time effective way - with tools and dashboards to capture deal data through the sales leadership lens.

Salespeople...

...who are skilled in understanding how to identify risks early in sales cycles - and how to mitigate those risks with a variety of proven techniques and tools.

A Sales Team...

...who have a common language and approach to managing deals - allowing for cross review and transparency in deal reviews and improved forecasting accuracy.

Sales leaders...

...who are skilled and effective in reviewing and improving a portfolio of deals in a robust, time effective way - with tools and dashboards to capture deal data through the sales leadership lens.

Salespeople...

...who are skilled in understanding how to identify risks early in sales cycles - and how to mitigate those risks with a variety of proven techniques and tools.

A Sales Team...

...who have a common language and approach to managing deals - allowing for cross review and transparency in deal reviews and improved forecasting accuracy.

Sales leaders...

...who are skilled and effective in reviewing and improving a portfolio of deals in a robust, time effective way - with tools and dashboards to capture deal data through the sales leadership lens.

Want to know more?

Contact us, for a more detailed dicussion.

Want to know more?

Contact us, for a more detailed dicussion.

Want to know more?

Contact us, for a more detailed dicussion.

Want to know more?

Contact us, for a more detailed dicussion.

Want to know more?

Contact us, for a more detailed dicussion.

© 2024 – Penbryn Advisory

The content on this site by Penbryn Advisory is intended for informational purposes only and does not constitute professional advice or a contractual offer. The sales frameworks, strategies, and methods discussed are general representations of best practices and are not guarantees of specific results. Any inquiries or expressions of interest through this site are non-binding and do not create any obligations for either party. We recommend carefully considering your organization's sales objectives and challenges before engaging with our framework. While we strive to support successful outcomes, individual results may vary. Please reach out to us for tailored advice and further information.

© 2024 – Penbryn Advisory

The content on this site by Penbryn Advisory is intended for informational purposes only and does not constitute professional advice or a contractual offer. The sales frameworks, strategies, and methods discussed are general representations of best practices and are not guarantees of specific results. Any inquiries or expressions of interest through this site are non-binding and do not create any obligations for either party. We recommend carefully considering your organization's sales objectives and challenges before engaging with our framework. While we strive to support successful outcomes, individual results may vary. Please reach out to us for tailored advice and further information.

© 2024 – Penbryn Advisory

The content on this site by Penbryn Advisory is intended for informational purposes only and does not constitute professional advice or a contractual offer. The sales frameworks, strategies, and methods discussed are general representations of best practices and are not guarantees of specific results. Any inquiries or expressions of interest through this site are non-binding and do not create any obligations for either party. We recommend carefully considering your organization's sales objectives and challenges before engaging with our framework. While we strive to support successful outcomes, individual results may vary. Please reach out to us for tailored advice and further information.

© 2024 – Penbryn Advisory

The content on this site by Penbryn Advisory is intended for informational purposes only and does not constitute professional advice or a contractual offer. The sales frameworks, strategies, and methods discussed are general representations of best practices and are not guarantees of specific results. Any inquiries or expressions of interest through this site are non-binding and do not create any obligations for either party. We recommend carefully considering your organization's sales objectives and challenges before engaging with our framework. While we strive to support successful outcomes, individual results may vary. Please reach out to us for tailored advice and further information.

© 2024 – Penbryn Advisory

The content on this site by Penbryn Advisory is intended for informational purposes only and does not constitute professional advice or a contractual offer. The sales frameworks, strategies, and methods discussed are general representations of best practices and are not guarantees of specific results. Any inquiries or expressions of interest through this site are non-binding and do not create any obligations for either party. We recommend carefully considering your organization's sales objectives and challenges before engaging with our framework. While we strive to support successful outcomes, individual results may vary. Please reach out to us for tailored advice and further information.